Food. Passion. Retail.
What’s in a name?
At Ciao Chow, our name tells a story—a fusion of flavors, cultures, and the joy of gathering around the table. "Ciao," the warm Italian greeting, meets "Chow," a playful nod to Chinese cuisine, creating a harmony that reflects our mission: to bring people together through food, no matter where they come from. It’s more than a name; it’s a celebration of heritage and passion, rooted in the traditions we hold dear.
Ciao Chow is inspired by founders Jenny and James, whose backgrounds weave a rich tapestry of culinary love. Jenny’s Chinese heritage brings the bold, vibrant essence of dishes like dumplings and stir-fries, passed down through generations of family meals. James’ Italian roots add the soul-warming comfort of pasta and sauces, crafted with the same care his Nonna once shared. Together, they’ve built a vision that blends these worlds—not just in food, but in the spirit of connection it fosters.
Our passion for food and culture drives everything we do. We believe the table is a place where differences fade, and what’s left is the universal language of a shared meal. Ciao Chow isn’t about choosing one heritage over another: it’s about embracing both, creating something new, and inviting everyone to join in. Whether it’s the sizzle of a wok or the aroma of simmering marinara, our goal is simple: to make food a bridge that unites us.
That’s what makes food special—its power to transcend backgrounds and spark joy. At Ciao Chow, we’re here to stock your pantry with the best of Chinese and Italian influences, so you can create your own moments of togetherness. Because around our table, everyone’s welcome, and every bite tells a story.
Why do we do this?
Why do we do this?
At Ciao Chow Food Services, our mission is driven by a profound passion for food and an unwavering commitment to empowering food brands to succeed in the competitive retail landscape of Target and Walmart. We exist because we believe that exceptional food deserves a place on the table—and on the shelves of America’s leading retailers.
Founded by Jenny Yang and James Miceli, our story is one of heritage, expertise, and a shared vision to bridge the gap between innovative food entrepreneurs and the complex world of retail success.
Why are we doing this? Because food is more than just a product to us—it’s a celebration of culture, community, and creativity. Jenny, with her deep roots in Chinese traditions, and James, shaped by the warmth of Italian family gatherings, bring a personal connection to every partnership we form. This isn’t just business; it’s a calling to elevate brands that share our love for culinary excellence.
With over 40 years of combined experience—spanning roles as buyers, independent representatives, and entrepreneurs—we’ve seen firsthand the challenges food companies face when breaking into major retailers. We’re here to change that by offering a partnership that’s as dedicated as it is skilled.
Our Purpose!
Our purpose is clear: to take the burden of retail navigation off your shoulders so you can focus on what you do best—crafting remarkable food. We’ve honed our expertise through years of working with giants like Target and Walmart, building trusted relationships with key buyers, securing shelf space, and driving operational efficiencies. We know the intricacies of these ecosystems intimately—Jenny from her time as a Target buyer and James through his entrepreneurial journey—and we leverage that knowledge to turn obstacles into opportunities for your brand. Whether it’s negotiating placements, optimizing supply chains, or crafting compelling business plans, we’re your advocates, ensuring your products don’t just launch but thrive.
We’re doing this because we see the potential in brands like yours—unique, standout products that deserve to shine. As food people ourselves, soon launching Miceli’s Italian American Kitchen in June 2025, we understand the heart and hustle it takes to build a food business. Maevyn Food Services isn’t just a rep firm; it’s a passionate partner invested in your growth. We’re here to amplify your presence, deliver measurable results, and help you scale with confidence—because your success at Target and Walmart is our success, and together, we can bring more delicious moments to tables everywhere.
Why Choose Ciao Chow?
Ciao Chow Food Services is your unrivaled partner in transforming food brands into Target Grocery successes. Led by Jenny Yang—a proven retail expert with deep buyer experience at Target and a track record of delivering results—and James Miceli, a seasoned entrepreneur with a lifelong passion for food and operational mastery, we bring unmatched expertise and unrelenting drive to the table. Our intimate knowledge of Target’s ecosystem, honed through years of navigating its complexities, ensures your brand doesn’t just launch—it thrives. Backed by a legacy of building businesses, forging powerful retailer relationships, and executing with precision, Ciao Chow is uniquely positioned to amplify your growth, streamline your success, and deliver measurable impact where it matters most: on Target’s shelves.
As an independent rep firm, we offer a distinct edge that sets us apart: personalized, hands-on advocacy tailored to your brand’s unique needs. We don’t just represent you—we champion you, leveraging our extensive industry connections, insider insights, and strategic know-how to position your products for maximum visibility and sales. From negotiating shelf space to optimizing supply chains and driving operational efficiencies, we handle the heavy lifting so you can focus on what you do best: creating exceptional food. With Ciao Chow, you gain a dedicated team that’s invested in your success, delivering the agility of a boutique firm with the firepower of a retail powerhouse—ensuring your brand stands out and scales fast in Target’s competitive grocery landscape.